Top 5 Apparel Apps on iOS in Portugal for Q2 2023

In the second quarter of 2023, the top 5 apparel apps on the iOS platform in Portugal showcased varying performance trends in weekly downloads and active users. Here’s a detailed look at how these apps fared:

SHEIN - Shopping Online saw a significant increase in weekly downloads, peaking at approximately 16.7K in the week of May 29. The app experienced a steady rise in weekly active users, starting from 182K at the end of March and reaching around 241K by early June.

ABOUT YOU Online Fashion Shop had fluctuating weekly downloads, with a high of 4.1K in the week of May 8. Weekly active users also showed some variation, peaking at 40.2K in early May before settling at around 34.1K by the end of June.

Nike: Shoes, Apparel, Stories maintained a relatively steady download rate, with weekly downloads fluctuating between 1.5K and 2.7K. The app’s weekly active users saw a peak of approximately 59K in early June, before declining slightly to 52.6K by the end of the quarter.

ZARA experienced a notable spike in weekly downloads, reaching 6.7K in the week of June 19. Weekly active users for ZARA also saw an increase, peaking at 25.5K in mid-June before ending the quarter at around 23.8K.

H&M - we love fashion had a significant jump in weekly downloads, with a peak of 5.1K in the week of June 19. The app’s weekly active users showed a steady trend, peaking at 30.9K mid-June and then slightly decreasing to around 26.7K by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower's platform.