AI Insights · Timothy · June 2023
Top 5 Apparel Apps on iOS in Oceania: Q2 2023 Performance
Discover how the top 5 apparel apps performed on the iOS platform in Oceania during Q2 2023, with insights on their weekly downloads and active users.
During the second quarter of 2023, the top 5 apparel apps on the iOS platform in Oceania exhibited varied performance in terms of weekly downloads and active users. Here’s a closer look at the trends for each app:
SHEIN - Shopping Online saw a consistent decline in weekly downloads, starting at 25.3K in late March and ending at 18.8K by the end of June. Despite this, the app maintained a robust number of weekly active users, peaking at 554K in early June before settling at around 521K by the end of the quarter.
Nike: Shoes, Apparel, Stories experienced notable fluctuations in weekly downloads, with a significant spike to 22.1K in late April, followed by another increase to 17.2K at the end of June. The app's weekly active users also showed growth, peaking at approximately 155K in the last week of June.
CIDER - Clothing & Fashion demonstrated a gradual increase in weekly downloads, reaching a high of 10.7K in mid-April. However, the downloads tapered off to 7.1K by the end of June. The app’s weekly active users saw a slight upward trend, culminating at around 25.7K in the final week of the quarter.
UNIQLO AU maintained relatively stable download numbers throughout the quarter, hovering around 5K to 6K weekly. The app’s active users grew steadily, peaking at approximately 44.4K in the last week of June.
adidas: Shop Shoes & Clothing had a dramatic increase in weekly downloads, particularly in late May when it reached 14.7K. The number of active users also saw a significant rise, peaking at 36.5K at the end of May before declining to 18.9K by the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit the Sensor Tower platform.
