AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in New Zealand Q2 2023
In Q2 2023, the top 5 apparel apps on iOS in New Zealand showed varied performance in terms of downloads and active users. More insights can be found on Sensor Tower.
During the second quarter of 2023, the top 5 apparel apps on iOS in New Zealand exhibited diverse trends in downloads and active users. This data, sourced from Sensor Tower, provides a snapshot of their performance.
SHEIN - Shopping Online saw a consistent decline in weekly downloads, starting from approximately 3.8K at the end of March and decreasing to around 2.5K by the end of June. The app's weekly active users also showed a gradual decline from 58.6K to 53.9K over the same period.
Nike: Shoes, Apparel, Stories experienced fluctuations in weekly downloads, peaking at 2.4K in late April before dropping to about 828 by mid-June. However, there was a notable rise to 1.5K in the last week of June. The active users trend was more stable, with a slight increase from 11.8K in late March to 13.5K at the end of June.
Glassons had a peak in weekly downloads at mid-April with around 1.2K, but this number gradually decreased to approximately 749 by the end of June. The app's weekly active users remained relatively steady, fluctuating between 10.5K and 11.3K throughout the quarter.
JD Sports showed a generally upward trend in weekly downloads, starting at 713 at the end of March and reaching 1.2K by the end of May, before slightly dropping to 776 by the end of June. The active users for JD Sports also increased from 2.8K to 3.1K over the quarter.
Cotton On had a relatively stable download rate, with numbers fluctuating around the 600 mark. The active users saw minor fluctuations, starting from 5.3K in late March and ending at approximately 5K by the end of June.
For more detailed insights and data on app performance, visit Sensor Tower.
