AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in the Netherlands for Q2 2023
Explore the performance of the top 5 apparel apps on iOS in the Netherlands for Q2 2023, with insights on weekly downloads and active users.
In the second quarter of 2023, the top 5 apparel applications on the iOS platform in the Netherlands showcased interesting trends in their weekly downloads and active user base. Here's a detailed look at their performance:
SHEIN - Shopping Online saw a significant boost in weekly downloads. Starting the quarter with approximately 12.9K downloads in early April, the app experienced a substantial increase, peaking at around 20.8K downloads in the week of May 22. This upward trend was reflected in its weekly active users, which surged from 461.4K at the beginning of April to a peak of about 612.8K in early June, before slightly declining to 583.9K by the end of the quarter.
CIDER - Clothing & Fashion had a more fluctuating download pattern. The app started with 6.4K downloads at the end of March, fluctuated through April, and reached a peak of 11K downloads in the week of April 10. Active users followed a similar trend, beginning at 18K in late March and peaking at 26.5K in early June, before settling at 23.2K by the quarter's end.
ABOUT YOU Online Fashion Shop experienced a notable spike in downloads mid-April, reaching 10.2K downloads. However, this spike was short-lived, and the app's downloads stabilized around 2.6K by the end of June. The weekly active user base remained relatively stable, hovering around 32K to 34K users throughout the quarter, with a slight decline to 28.3K by the end of June.
ZARA showed a steady performance in weekly downloads, with a notable peak of 22.7K downloads in the week of June 19. The app's weekly active users also saw a significant increase, starting at 44.4K in late March and peaking at 54.6K in mid-June, before slightly decreasing to 51.9K by the quarter's end.
Zalando – Online fashion maintained a consistent download rate, starting the quarter with 7.8K downloads and ending with approximately 4.4K downloads. The active user base showed minor fluctuations, starting at 153.2K in late March, peaking at 168.2K in early May, and ending at 150.6K by the end of June.
These insights into the performance of the top 5 apparel apps in the Netherlands for Q2 2023 are based on data from Sensor Tower. For more detailed insights and trends, visit Sensor Tower.
