Top 5 Apparel iOS Apps in Nigeria Q2 2023

In the second quarter of 2023, the top apparel apps on iOS in Nigeria demonstrated varied performance in terms of weekly downloads and active user trends. Here's a closer look at the top 5 apps:

SHEIN - Shopping Online saw a significant fluctuation in weekly downloads, starting at around 1.8K in early April and peaking at 4.7K in the week of May 22. The weekly active users also showed an upward trend, increasing from approximately 19.5K at the end of March to around 26.8K in late May, before stabilizing around 22.4K by the end of June.

Lyst: Shop Fashion Brands experienced steady growth in weekly downloads, beginning at 270 in late March and reaching 1.1K by mid-June. The weekly active users mirrored this growth, increasing from about 1.5K at the end of March to 2.9K by the end of June.

ZARA maintained a relatively stable download rate throughout Q2, with weekly downloads fluctuating between 300 and 400. The app's weekly active users saw a slight increase from 2.6K in late March to approximately 2.9K by mid-June, before ending the quarter at around 2.8K.

PrettyLittleThing had a consistent weekly download range, hovering around 300-400. The weekly active users remained relatively stable, with minor fluctuations, starting the quarter at around 2.6K and ending it at a similar level of 2.6K.

Fashion Nova - Online Shopping showed moderate weekly download numbers, starting at 281 in late March and peaking at 486 in mid-May. The weekly active users displayed a gradual increase from 2.2K at the end of March to around 2.8K in mid-May, before stabilizing around 2.5K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.