AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Mexico: Q2 2023 Performance
In Q2 2023, the top 5 apparel apps on iOS in Mexico saw varied trends in downloads and active users, with SHEIN and Nike leading in metrics. Data from Sensor Tower offers deeper insights.
During the second quarter of 2023, the top 5 apparel applications on iOS in Mexico showcased diverse performance trends in weekly downloads and active users. Here’s a closer look at how each app fared:
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting from around 63K at the end of March and peaking at approximately 98K in the first week of June. Weekly active users also saw a steady rise, growing from 1.34M to around 1.78M by the end of the quarter.
Nike: Shoes, Apparel, Stories observed a consistent download trend, beginning with 26.5K in late March and reaching about 31K by the end of June. The app maintained stable weekly active users, fluctuating between 310K and 340K throughout the quarter.
adidas: Shop Shoes & Clothing saw a gradual increase in weekly downloads, starting from about 9.8K in late March and reaching a high of 27.5K in the first week of May. Weekly active users showed a similar trend, increasing from 65K to around 90K by the end of June.
FARFETCH - Shop Luxury Fashion showed variable download numbers, with a significant spike to 19.7K in the last week of June from an initial 10.6K in late March. The app's weekly active users also grew, from 27.8K to approximately 39.5K over the same period.
H&M - we love fashion maintained a steady download rate, with numbers rising from 9.5K at the end of March to around 12K by late June. The app’s weekly active users saw a gradual increase, starting at 92K and reaching around 110K by the end of the quarter.
These insights, powered by Sensor Tower, provide a snapshot of the performance of leading apparel apps in Mexico. For more detailed analytics and trends, visit Sensor Tower.
