AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in the Middle East: Q2 2023 Performance
Explore the performance of the top 5 apparel apps on iOS in the Middle East during Q2 2023, highlighting their download and active user trends.
In the second quarter of 2023, the top 5 apparel applications on the iOS platform in the Middle East showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at their trends, based on data from Sensor Tower.
SHEIN - Shopping Online saw an impressive increase in weekly downloads, peaking at approximately 150K in the week of June 5. The app started the quarter with around 100K downloads and experienced fluctuations, ultimately ending June with 80K downloads. Active users also saw an upward trend, growing from 2.5M at the beginning of April to nearly 2.9M in the first week of June, although there was a slight decline towards the end of the quarter.
Namshi - We Move Fashion had a relatively stable quarter in terms of downloads, with figures ranging from 13K to 33K. The highest number of downloads, about 33K, was recorded at the end of March, while the lowest, around 13K, occurred in the last week of June. Active users remained mostly stable, fluctuating between 124K and 157K, with a notable peak of 144K in mid-June.
ZARA experienced a mixed quarter. Weekly downloads varied significantly, starting at around 29K in late March, dropping to a low of 8K in early May, and then climbing back to 28K by the first week of June. Active users followed a similar pattern, beginning the quarter at approximately 134K, witnessing a dip to 102K in early May, and then rising again to 141K by early June.
Styli-Online Fashion Shopping showed a notable increase in downloads towards the end of the quarter. Starting with around 34K downloads in late March, the numbers dipped to 8K in late April but then surged to 21K by mid-June. Active users also reflected this trend, starting at 87K in late March, dropping to 52K in late April, and then rising to nearly 70K by mid-June.
Max Fashion - ماكس فاشون had a steady performance throughout the quarter. Weekly downloads ranged from 9K to 24K, peaking at 24K in early April. Active users remained consistent, fluctuating between 94K and 115K, with a slight increase observed in early June.
For more detailed insights and trends, visit Sensor Tower.
