AI Insights · Timothy · July 2023
Top 5 iOS Apparel Apps in Latin America Q2 2023
Discover the performance trends of the top 5 apparel apps on iOS in Latin America during Q2 2023, with insights on downloads and active users.
In the second quarter of 2023, the top 5 apparel apps on iOS in Latin America demonstrated notable performance trends in downloads and active users. Here’s a detailed look at their metrics, sourced from Sensor Tower.
SHEIN - Shopping Online saw significant weekly download numbers, starting at around 257K in late March and peaking at 373K by the end of May. Active users rose steadily from 5.9M in March to a high of 7.3M in early June, before slightly declining to 7M by the end of June.
adidas: Shop Shoes & Clothing experienced a consistent increase in weekly downloads, starting from 23.9K at the end of March and reaching approximately 43.7K by the end of June. Active users also increased from 210K in late March to around 285K by the end of June.
ZARA maintained stable weekly downloads, with a notable spike to 135K in mid-June. Active users fluctuated slightly but saw a significant increase from 176K in late March to 192K by the end of June.
Nike: Shoes, Apparel, Stories showed a steady climb in weekly downloads, beginning at 26.5K in late March and peaking at 39.3K by the end of May. Active users exhibited consistent growth, starting from 310K in March and reaching 337K by the end of June.
FARFETCH - Shop Luxury Fashion had varied weekly downloads, starting at 23.1K in late March and peaking at 42.4K by the end of June. Active users increased from 55K in late March to around 78K by the end of June.
For more detailed insights and data, visit Sensor Tower.
