Top 5 Apparel Apps on iOS in Kenya Q2 2023

In Q2 2023, the top 5 apparel apps on the iOS platform in Kenya showcased diverse performance metrics in terms of weekly downloads and active users. Here’s a closer look at their trends based on Sensor Tower data:

SHEIN - Shopping Online saw consistent weekly downloads ranging from 429 to 690, with a notable peak in the week of June 5 at 690. The app also experienced a steady increase in weekly active users, starting from 3.9K in late March and reaching approximately 4.4K by the end of June.

ZARA had fluctuating weekly downloads, peaking at 124 in mid-June. The app's active users also varied, starting at 755 in late March and seeing a slight dip and rise, stabilizing around 733 by the end of June.

PrettyLittleThing experienced a peak in weekly downloads in the week of April 24 with 124, and another high point of 121 in late May. Active users showed a positive trend, beginning with 602 in late March and growing to 635 by the end of June.

ASOS - Discover Fashion Online had its highest weekly downloads at 133 in early May, while the active users fluctuated, starting at 388 in late March and ending around 370 by the end of June.

FARFETCH - Shop Luxury Fashion displayed modest download numbers, peaking at 113 in early April. The app's active users saw minor fluctuations, starting at 139 in late March and slightly increasing to 142 by the end of June.

These insights provide a snapshot of the performance of the top apparel apps on iOS in Kenya for Q2 2023. For more detailed analytics and insights, visit Sensor Tower.