Top 5 Apparel Apps on iOS in Italy: Q2 2023 Performance

During the second quarter of 2023, the top 5 apparel apps on the iOS platform in Italy showcased notable trends in downloads and active users. Here's a detailed look at their performance:

SHEIN - Shopping Online saw a significant increase in weekly downloads, peaking at 74.3K in mid-May. The app maintained a strong presence with weekly active users rising from approximately 1.49M at the end of March to around 1.90M by the end of June.

Zalando – Online fashion experienced a relatively stable download rate, with a peak of 17.4K in the week of May 22. The app's weekly active users showed slight fluctuations, starting at 416.6K and ending at 395.5K.

Nike: Shoes, Apparel, Stories had a decline in downloads, dropping from 16.5K in mid-April to 7.9K in late May, before recovering slightly to 10.5K by the end of June. Active users also saw a decrease from 311K in early May to 247.3K by mid-June, with a slight increase to 278.1K by the end of the quarter.

CIDER - Clothing & Fashion showed a steady increase in weekly downloads, reaching a peak of 14.4K in early May. The app's active users grew from 31.3K in mid-April to 37K by the end of June, indicating a consistent engagement level.

ZARA had stable download numbers throughout the quarter, with a slight dip in mid-June. The app's weekly active users increased significantly from 130.8K in mid-June to 175.3K in the same month, before settling at 146.9K by the end of June.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of the apparel app market on iOS in Italy for Q2 2023. For more detailed analysis and data, visit Sensor Tower.