AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Ireland Q2 2023
Explore the performance trends of the top 5 apparel apps on iOS in Ireland during Q2 2023, including downloads and active user metrics.
The second quarter of 2023 saw notable trends in the performance of the top 5 apparel apps on iOS in Ireland. Here, we delve into the weekly downloads and active user metrics for these popular applications, based on data from Sensor Tower.
SHEIN - Shopping Online maintained a consistent download rate throughout the quarter, starting at approximately 4.5K downloads and peaking at 7.6K in mid-May. The app's active user base also showed a steady increase, growing from around 116K at the end of March to 148K by the end of June.
Nike: Shoes, Apparel, Stories experienced fluctuations in weekly downloads, with numbers ranging from about 1K to 1.8K. Active users demonstrated a steady trend, beginning at 32.9K in late March and ending at approximately 33.9K by the end of June.
ASOS - Discover Fashion Online saw a relatively stable download pattern, averaging around 1K downloads per week. Active users for the app showed minor variations, maintaining around 12K users throughout the quarter.
H&M - we love fashion had download numbers that varied between 877 and 1.7K per week. The app's active user count demonstrated a significant upward trend, starting at 18.1K in late March and reaching 36K by the end of June.
PrettyLittleThing experienced a gradual decline in weekly downloads, starting from around 1.2K in early April to 802 by the end of June. Active users showed some fluctuations, with a notable dip from 6.2K in mid-April to 5.5K by the end of June.
For more detailed insights and trends, visit Sensor Tower.
