Top 5 Apparel Apps on iOS in Hungary: Q2 2023 Performance

In Q2 2023, the top 5 apparel apps on the iOS platform in Hungary showcased interesting trends in downloads and active user metrics. Here’s a detailed look at the performance of these apps, based on data from Sensor Tower.

SHEIN - Shopping Online observed significant growth in its weekly downloads, particularly towards the end of the quarter. Starting at approximately 7.5K downloads in late March, the app peaked at around 14.5K by the end of June. The weekly active users also saw an upward trend, increasing from around 115K at the beginning of the quarter to about 145K by the end.

Reserved experienced fluctuations in its weekly downloads throughout the quarter. The downloads started at around 6.9K in late March, dipped to about 2.8K in early June, and then rose again to approximately 3K by the end of June. The active user base showed a slight increase from around 15.5K to 16.7K over the same period.

ABOUT YOU Online Fashion Shop had relatively stable weekly download numbers, ranging from around 1K to just over 2K throughout the quarter. The weekly active users, however, showed a gradual decline from approximately 31.8K in late March to about 22.9K by the end of June.

Nike: Shoes, Apparel, Stories maintained stable weekly downloads, hovering around 1.5K to 1.8K for most of the quarter. The active user count remained consistent as well, with figures ranging between 15.7K and 18.9K.

H&M - we love fashion saw a varied trend in weekly downloads, starting at around 1.4K in late March, peaking at 2K in late May, and ending at approximately 1.2K by the end of June. The app's active users increased steadily, from about 15.5K to over 26.3K during the quarter.

These insights highlight the dynamic nature of the apparel app market in Hungary. For more detailed insights, visit Sensor Tower.