Top 5 Apparel Apps on iOS in Croatia Q2 2023

In Q2 2023, the top 5 apparel apps on iOS in Croatia showed interesting trends in weekly downloads and active users. Let's delve into the performance of these apps, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a steady increase in weekly downloads, starting from around 1K in late March and peaking at over 2.3K in early June. The weekly active users also showed a positive trend, growing from approximately 10K in late March to about 13K by the end of June.

ABOUT YOU Online Fashion Shop saw a mixed trend in weekly downloads, with a notable dip to 951 in mid-June but recovering to 1.1K by the end of the month. Active users showed a downward trend, starting at around 8.9K in late March and ending at approximately 7.7K in late June.

Zalando – Online fashion had relatively stable weekly downloads, fluctuating between 1K and 1.3K throughout the quarter. The active user base remained consistent, hovering around 10K to 10.5K, with a slight dip in mid-June but recovering by the end of the month.

BestSecret showed a decline in weekly downloads, starting at around 1K in late March and dropping to 595 in mid-June, then slightly recovering to 788 by the end of the month. Active users also followed a declining trend from approximately 5.5K in late March to about 4.8K by the end of June.

ZARA exhibited a significant spike in weekly downloads in mid-June, reaching over 2.3K, a notable increase from its average of around 600. The active user count also saw a peak in mid-June, rising to approximately 9K before settling at around 8.4K by the end of the month.

These trends highlight the dynamic nature of the apparel app market in Croatia. For more detailed insights and data, visit Sensor Tower.