Top 5 Apparel Apps on iOS in Guatemala Q2 2023

In the second quarter of 2023, the top five apparel apps on the iOS platform in Guatemala demonstrated diverse performance trends. Here's a closer look at how each app fared in terms of weekly downloads and active users, based on data from Sensor Tower.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from 1.6K in late March and peaking at approximately 2.1K by the end of June. Its weekly active users also showed a positive trend, growing from around 33.8K to 36.8K over the quarter.

ZARA experienced a significant spike in downloads mid-June, reaching about 1.4K, following a steady period of around 200 downloads per week. The app's active users mirrored this trend, with a notable increase from around 1.8K to 3.2K in June, before settling at 2.3K by the end of the month.

FARFETCH - Shop Luxury Fashion had fluctuating download numbers, with a peak of 424 in early April, before declining to 75 by the end of June. The active user count also decreased from over 1K in late March to about 427 by the end of June.

Stradivarius - Clothing Store showed a surge in downloads in mid-June, reaching 493, compared to more modest numbers earlier in the quarter. Active users increased significantly from around 500 to 1.2K by the end of June.

Finally, BERSHKA had a similar pattern with a peak in downloads of 421 in mid-June, up from around 100 per week earlier in the quarter. Active users also grew from around 600 to 1.3K by the end of June.

For more detailed insights and analysis, visit Sensor Tower.