AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Ghana for Q2 2023
Explore the performance of the top 5 apparel apps on iOS in Ghana during Q2 2023, including download trends and active user statistics.
During the second quarter of 2023, the top 5 apparel apps on iOS in Ghana showcased varying performance patterns in terms of downloads and active users. Here's a closer look at their metrics:
SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, peaking at around 2.4K in late April. Despite a dip in early April, downloads stabilized around 1.1K to 1.6K towards the end of the quarter. Weekly active users saw a steady increase, starting at approximately 9.5K in late March and reaching 11.2K by the end of June.
PrettyLittleThing had a more modest download pattern, with weekly downloads ranging from 121 to 279. The highest number of downloads occurred in late May. Active users for the app showed a slight increase from 1.4K in late March to 1.3K at the end of June, with a peak of 1.5K in late April.
ASOS - Discover Fashion Online maintained a consistent download rate, hovering between 146 and 209 downloads per week. Weekly active users showed a gradual decline, starting at 1.1K in late March and dropping to 982 by the end of June.
FARFETCH - Shop Luxury Fashion exhibited a moderate download range, with weekly downloads fluctuating between 88 and 227. The app saw its highest downloads in late May. Active users started at 366 in late March, reaching a peak of 480 in late May, and then slightly declining to 391 by the end of June.
Fashion Nova - Online Shopping showed varied download trends, with weekly downloads ranging from 96 to 205. The highest downloads were recorded in early April. Active users remained relatively stable, starting at 1.3K in late March and ending at 1.2K by the end of June, with minor fluctuations throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
