AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in the UK - Q2 2023
Discover the performance of the top 5 apparel apps on iOS in the UK during Q2 2023, including trends in downloads, active users, and revenue.
In Q2 2023, the top 5 apparel applications on iOS in the United Kingdom showcased diverse trends in downloads and active users, according to Sensor Tower data.
SHEIN - Shopping Online observed a notable increase in weekly downloads, peaking at approximately 125.5K in the week of April 24. However, weekly downloads later stabilized to around 73.8K by the end of June. The app also maintained a strong weekly active user base, starting at 1.81M and reaching 2.25M by the end of the quarter.
CIDER - Clothing & Fashion experienced fluctuations in weekly downloads, with significant peaks of 46.3K in early April and 70.6K in the last week of June. The app's weekly active users grew steadily from 142K to 219K over the quarter.
H&M - we love fashion saw its weekly downloads peak at 45.1K in the week of May 22, followed by a decrease to 18K by the end of June. Active users showed a gradual increase, starting at 219K and reaching 238.8K by the end of the quarter.
ASOS - Discover Fashion Online maintained a consistent weekly download rate, with a slight peak at 23.7K in early June. The app's active user base saw a minor decline from 224K to 186.5K throughout the quarter.
Nike: Shoes, Apparel, Stories demonstrated stable weekly downloads, ranging from 14.7K to 21.3K. The app's weekly active users showed a slight increase, starting at 299.5K and ending the quarter at 308.3K.
For more detailed insights and analytics, visit Sensor Tower.
