AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Finland for Q2 2023
Explore the performance of the top 5 apparel apps on iOS in Finland during Q2 2023, highlighting download trends and active user statistics.
In Q2 2023, the top 5 apparel apps on iOS in Finland exhibited varied performance metrics in terms of downloads and active users. The data, sourced from Sensor Tower, provides insights into the weekly trends for these popular apps.
SHEIN - Shopping Online saw a steady increase in weekly downloads, starting at approximately 1.7K in late March and reaching around 2.1K by the end of June. The app also experienced a consistent rise in weekly active users, growing from about 31K to 33.6K over the quarter.
Zalando – Online fashion had a notable start with 4.2K downloads at the end of March, but the numbers fluctuated, settling around 1.3K by the end of June. The app's weekly active users showed some variability, peaking at 41.4K in early May before ending the quarter at about 39K.
H&M - we love fashion demonstrated a moderate download pattern, starting at 1.3K in late March and peaking at 1.8K in early June, before dropping to 772 by the end of the quarter. Active users for H&M remained relatively stable, ranging from 26K to 28.1K throughout the quarter.
ABOUT YOU Online Fashion Shop experienced a decline in downloads, starting with 1.1K in late March and decreasing to around 521 by the end of June. Active users also reflected a downward trend, from 9.8K at the beginning of the quarter to 8K by the end.
Nike: Shoes, Apparel, Stories had a relatively low download rate, starting at 549 in late March and ending at 564 by the end of June. The app's active user count remained fairly stable, fluctuating around 10K to 11K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
