AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Europe: Q2 2023 Performance
A look at the performance of the top 5 apparel apps on iOS in Europe during Q2 2023, including weekly downloads and active users.
In the second quarter of 2023, the top 5 apparel apps on iOS in Europe showcased notable performance metrics. Here’s a detailed look at their weekly downloads and active user trends.
SHEIN - Shopping Online maintained a robust presence with weekly downloads starting at 371K in late March, peaking mid-quarter at 590K in early May, and then stabilizing around 450K by the end of June. Active users saw a steady increase from 8.5M to over 10.6M throughout the quarter.
Trendyol: Fashion & Trends experienced consistent weekly downloads, ranging from 108K to 131K. Active users fluctuated slightly but generally hovered around the 5.5M to 6.1M mark, ending the quarter with a slight decline to 5.5M.
H&M - we love fashion saw weekly downloads ranging from 95K to 150K, with a notable spike in late May. Active users remained relatively stable, starting at 2.2M and reaching up to 2.4M by the end of June.
ZARA had a varied download trend, with numbers ranging from 82K to a peak of 304K in mid-June. Active users showed a steady increase, starting at 1.1M and reaching approximately 1.45M by mid-June, before settling at 1.25M at the end of the quarter.
CIDER - Clothing & Fashion showed a strong upward trend in downloads, starting at 83K in late March and peaking at 151K by the end of June. Active users also increased significantly, from 332K to over 500K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower's website.
