Top 5 Apparel Apps on iOS in Spain: Q2 2023 Performance

During the second quarter of 2023, the top apparel apps on iOS in Spain showcased notable trends in downloads and active users. The following insights are based on data from Sensor Tower.

SHEIN - Shopping Online saw significant activity in terms of downloads and active users. Weekly downloads fluctuated, peaking at 79K in the week of May 22 and ending the quarter with approximately 57K downloads in the last week of June. Active users showed a steady increase early in the quarter, reaching a high of 1.34M in late May, before experiencing a slight decline to around 1.24M by the end of June.

ZARA experienced a stable download rate throughout most of the quarter. However, a notable spike occurred in the week of June 19, with downloads surging to 34K. Active users for ZARA remained relatively consistent, peaking at 131K in the same week of June 19 before settling at 112K by the end of the quarter.

Zalando – Online fashion demonstrated consistent download trends with a notable increase to 12K in the week of May 22. Active users for Zalando showed a downward trend initially, dropping from 159K at the beginning of the quarter to 130K in late May, before recovering slightly to 157K by the end of June.

Nike: Shoes, Apparel, Stories had weekly downloads ranging from approximately 5K to 8K, with a peak of 8K in early April. Active users for Nike saw some fluctuations, starting at around 124K in late March and reaching up to 153K in early May, before stabilizing at about 135K by the end of June.

PULL&BEAR exhibited a varied download pattern, with a significant increase to 17K in the week of June 19. Active users showed a similar trend, peaking at nearly 50K in the same week before decreasing to around 40K by the end of June.

These insights into the performance of the top 5 apparel apps in Spain during Q2 2023 are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.