AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Egypt Q2 2023
Explore the performance of the top 5 apparel apps on iOS in Egypt during Q2 2023, highlighting trends in downloads and active users.
During the second quarter of 2023, the iOS platform in Egypt saw significant activity in the apparel app category. Here’s a closer look at the performance of the top 5 apps in this category, based on data from Sensor Tower.
DeFacto - Clothing & Shopping started the quarter with a notable increase in weekly downloads, peaking at around 37K in mid-April. However, downloads saw a decline towards the end of the quarter, reaching approximately 5.5K in the last week of June. The app's weekly active users (WAU) followed a similar pattern, starting at 8.2K and peaking at around 10.2K in mid-June before dropping to 7K by the end of the quarter.
SHEIN - Shopping Online maintained a steady download rate, with weekly downloads ranging between 5.1K to 7.9K throughout the quarter. The app’s WAU remained relatively stable, starting at 111K and peaking at approximately 140K in late April, before settling around 127K by the end of June.
adidas: Shop Shoes & Clothing experienced consistent download numbers, starting at 2.7K and peaking at 5.6K in early May. The app’s WAU showed a gradual increase from 5.6K at the beginning of the quarter to 9.3K by the second week of May, maintaining around 8.1K towards the end of June.
أمريكان إيجل +آري الشرق الأوسط saw fluctuating download numbers, ranging from 1.9K to 4.3K. The WAU for the app remained fairly consistent, starting at 20.4K and peaking at 24K in late May, ending the quarter with approximately 21.9K active users.
LC Waikiki EG had varying download trends, beginning with 4.1K and peaking at 7.4K in mid-April but dropping significantly to about 96 downloads by late May.
The data presented here is sourced from Sensor Tower, a leading provider of market intelligence and performance metrics for the mobile app economy. For more detailed insights, visit Sensor Tower.
