AI Insights · Timothy · June 2023
Top 5 Apparel Apps on iOS in Germany: Q2 2023 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Germany during Q2 2023, including downloads, active users, and more.
In Q2 2023, the top 5 apparel apps on iOS in Germany exhibited notable trends in downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.
SHEIN - Shopping Online saw a significant increase in weekly downloads, starting at around 31K at the end of March and reaching a peak of approximately 79K in the week of May 8. The app maintained a strong presence with weekly active users rising from 496K to around 687K by the end of June.
Trendyol: Fashion & Trends experienced a fluctuating download trend, starting with 22K downloads at the beginning of the quarter and peaking at 33K in the last week of June. Active users remained relatively stable, hovering around 170K throughout the quarter.
Zalando – Online fashion maintained a steady download rate, starting at 22K and ending at about 23K weekly downloads. Active users saw minor fluctuations, starting at 428K and slightly decreasing to 397K by the end of June.
H&M - we love fashion had a varied download pattern, beginning the quarter with 25K downloads and experiencing a notable spike to 32K in the week of May 29. Active users showed a slight increase from 275K to 276K over the quarter.
CIDER - Clothing & Fashion exhibited a gradual increase in weekly downloads, starting at 15K and peaking at 23K in early June. The app's active users grew steadily from 55K to approximately 68K by the end of June.
For more detailed insights and data, visit Sensor Tower.
