Top 5 Apparel Apps on iOS in Colombia for Q2 2023

In Q2 2023, the top 5 apparel apps on the iOS platform in Colombia displayed notable trends in weekly downloads and active users. Here’s a closer look at the performance of these apps based on data from Sensor Tower.

SHEIN - Shopping Online saw a consistent increase in weekly downloads throughout the quarter. Starting at around 4.9K downloads in late March, the app reached approximately 6.8K downloads by the end of June. Weekly active users also showed a positive trend, rising from 154.9K to about 184.3K during the same period.

adidas: Shop Shoes & Clothing had fluctuating download numbers, peaking at 3.9K in mid-April and settling at around 2.4K by the end of June. The app’s weekly active users ranged from 26.3K to 34.5K, with a notable increase in late May.

FARFETCH - Shop Luxury Fashion experienced a decline in weekly downloads, starting at 2.6K in late March and dropping to about 499 by the end of June. Active users followed a similar trend, decreasing from 5.4K to 2.3K over the quarter.

ZARA exhibited stable download numbers, with a significant spike to 2.5K in mid-June. However, active users remained relatively steady, fluctuating between 8.2K and 10.4K throughout the quarter.

Lyst: Shop Fashion Brands showed a mixed performance in downloads, peaking at 1.4K in late May and ending at around 613 by the close of June. Weekly active users ranged from 3K to 3.8K, with some fluctuation throughout the quarter.

For more detailed insights and data, visit Sensor Tower.