Top 5 Apparel Apps on iOS in Switzerland Q2 2023

In the second quarter of 2023, the top five apparel applications on iOS in Switzerland presented diverse trends in downloads and active users. Below is a detailed look at their performance.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting at approximately 4.9K at the end of March and peaking at around 8.3K in early June. Its weekly active users also demonstrated a consistent upward trend, climbing from roughly 90K to just over 114K by the end of the quarter.

Zalando – Online fashion experienced stable weekly download numbers, fluctuating between 2.5K to 3.1K throughout the quarter. The app's weekly active users showed some variability but maintained a range from around 81K to 92K.

H&M - we love fashion had weekly downloads ranging from approximately 2.0K to 3.4K. Notably, there was a spike towards the end of May. Weekly active users for H&M remained relatively stable, varying from about 70K to 78K.

ABOUT YOU Online Fashion Shop displayed a gradual decline in weekly downloads, starting at around 2.6K and ending the quarter at approximately 1.1K. The active user base followed a similar trend, decreasing from roughly 17.7K to around 14.8K.

CIDER - Clothing & Fashion showed significant growth in weekly downloads, starting at under 1K at the end of March and reaching about 3.1K in early June. The app's weekly active users also increased, starting at around 4.3K and peaking at approximately 9.1K before a slight decline towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.