Top 5 iOS Apparel Apps in Central America Q2 2023

During the second quarter of 2023, the top 5 apparel apps on the iOS platform in Central America showcased some interesting trends in weekly downloads and active user engagement. Data provided by Sensor Tower reveals key insights into the performance metrics of these leading apps.

SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting from approximately 71K at the end of March and peaking at 111K in the first week of June. Active users also grew significantly, rising from 1.5M at the beginning of April to nearly 1.9M by the end of June.

Nike: Shoes, Apparel, Stories showed a steady download trend with some fluctuations, reaching a high of around 39K downloads in the week of May 29. Weekly active users remained relatively stable, with a slight increase from 311K at the end of March to 337K by the end of June.

adidas: Shop Shoes & Clothing saw an initial surge in downloads, peaking at about 28K in early May, then stabilizing around 14K to 15K towards the end of June. Active users followed a similar trend, starting at around 66K in late March and peaking at 102K in early May, before settling to approximately 90K by the end of the quarter.

FARFETCH - Shop Luxury Fashion maintained a moderate download rate throughout the quarter, with a significant spike to 20K in the last week of June. Active users also showed a consistent increase, growing from 30K in late March to over 40K by the end of June.

H&M - we love fashion demonstrated a stable download pattern, with a slight uptick to around 12K in the final week of June. Active users saw a gradual rise from 92K at the end of March to over 110K by the end of June.

These insights reflect the dynamic nature of the apparel app market in Central America on iOS during Q2 2023. For more detailed data and further insights, visit Sensor Tower.