AI Insights · Timothy · June 2023
Top 5 Apparel Apps on iOS in Belarus Q2 2023
A look at the performance of the top 5 apparel apps on iOS in Belarus during Q2 2023, highlighting download and active user trends.
In the second quarter of 2023, the top 5 apparel apps on iOS in Belarus showed varied performance in terms of downloads and active users. Here's a closer look at how each app fared:
SHEIN - Shopping Online saw a fairly stable trend in weekly downloads, ranging from 297 to 429. The highest number of downloads occurred in the week of May 22, with 429 downloads. The app's weekly active users also showed some fluctuations, peaking at 8.7K in the same week. Despite the ups and downs, active users remained above 7.4K throughout the quarter.
ZARA experienced a decline in weekly downloads early in the quarter, with the lowest point of 105 downloads in the week of May 22. However, there was a recovery towards the end of June, with downloads reaching 233 in the week of June 19. Active users for ZARA remained relatively stable, ranging from 1.9K to 2.3K over the quarter.
BERSHKA had a similar trend, with weekly downloads fluctuating between 93 and 136. The highest download count was recorded in the week of May 8. Weekly active users for BERSHKA stayed fairly consistent, with a slight increase towards the end of the quarter, peaking at 1.5K in the week of June 19.
ASOS - Discover Fashion Online maintained a steady download rate, with weekly numbers ranging from 87 to 119. The app saw a slight dip in active users, with the count decreasing from 1.9K in late March to 1.7K by the end of June.
Stradivarius - Clothing Store showed a varied download trend, with the highest number of downloads being 135 in the week of May 8. Active users for Stradivarius remained stable, fluctuating between 1K and 1.2K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
