Top 5 Apparel Apps on iOS in Brazil in Q2 2023

In Q2 2023, the top 5 apparel applications on iOS in Brazil showcased a diverse range of performance metrics. Below, we delve into the weekly downloads and active user trends for each app, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, starting the quarter with approximately 150K downloads and peaking at around 229K in the week of May 29. Active users saw a gradual increase from 3.2M in late March to about 4M by the end of May, before slightly declining to 3.7M by the end of June.

ZARA demonstrated a steady pattern in weekly downloads, ranging from around 8K to 14K, with a notable spike to 92K in the week of June 19. Active user numbers remained relatively stable throughout the quarter, starting at approximately 57K and ending at around 65K.

adidas: Shop Shoes & Clothing saw a significant increase in weekly downloads, beginning the quarter with around 7.7K and reaching a peak of nearly 25K by mid-June. Active users also followed a positive trend, growing from about 59K in late March to approximately 95K by the end of June.

C&A Pay maintained consistent weekly downloads, ranging from 7K to 12K, with a peak of around 12.6K in early June. The app's active users showed a steady rise from about 128K at the beginning of the quarter to nearly 160K by the end of June.

CIDER - Clothing & Fashion exhibited a notable increase in weekly downloads, starting at around 7K and peaking at approximately 19K by mid-June. Active users also displayed a significant upward trend, growing from about 14K in late March to around 38K by the end of June.

These insights highlight the varied performance of top apparel apps on iOS in Brazil during Q2 2023. For more detailed analytics and insights, visit Sensor Tower.