Top 5 Apparel Apps on iOS in Bulgaria - Q2 2023

During the second quarter of 2023, the top 5 apparel apps on iOS in Bulgaria demonstrated varied performance in terms of weekly downloads and active users. Below, we delve into the key metrics for each app, providing insights derived from Sensor Tower data.

SHEIN - Shopping Online saw its weekly downloads peak at approximately 5K in early April, with a notable increase to around 4.1K by the end of June. Active users showed a general upward trend, climbing from 33.2K in late March to over 42K by the end of June.

ABOUT YOU Online Fashion Shop experienced a decline in weekly downloads, starting from around 3.1K in late March and dropping to approximately 1.5K by the end of June. Weekly active users also saw a downward trend, decreasing from about 29.7K to just under 21K over the same period.

BestSecret maintained relatively stable weekly download numbers, ranging around 1K throughout the quarter. Active users showed minor fluctuations but remained steady, with a slight increase from 3.8K in late March to 3.9K by the end of June.

MODIVO - Moda i zakupy online had a gradual decline in weekly downloads, starting at around 1.2K in late March and falling to approximately 427 by the end of June. Active users also showed a decreasing trend, from about 10.7K to 9.9K during the same period.

Finally, H&M - we love fashion saw its weekly downloads peak at around 783 in early May, before slightly declining to approximately 558 by the end of June. Active users increased steadily, from about 8.8K in late March to over 11.6K by the end of June.

For more detailed insights and data, visit Sensor Tower.