Top 5 Apparel Apps on iOS in Belgium Q2 2023

In Q2 2023, the top five apparel apps on the iOS platform in Belgium were SHEIN - Shopping Online, Zalando – Online fashion, H&M - we love fashion, Nike: Shoes, Apparel, Stories, and ZARA. Here’s a detailed look at their performance, based on data from Sensor Tower.

SHEIN - Shopping Online saw a notable fluctuation in its weekly downloads, starting the quarter with approximately 8.7K downloads and peaking at 15.5K in early June. The app's active users increased steadily from around 225K at the beginning of the quarter to nearly 304K by June, indicating a growing user engagement.

Zalando – Online fashion maintained a consistent download rate, averaging between 3.1K and 4.2K weekly downloads. The app's active user base showed some variation, peaking at about 157K in early June before dropping to around 140K by the end of the quarter.

H&M - we love fashion experienced stable download numbers, ranging from 2K to 2.9K per week. The active user count fluctuated but generally trended upwards, starting at approximately 69K and reaching around 76K by the end of June.

Nike: Shoes, Apparel, Stories had a varied download pattern, with weekly downloads ranging from 1.3K to 2.7K. The app's active users showed a slight decline mid-quarter but rebounded to about 63K by early June, before ending the quarter at roughly 59K.

ZARA maintained a steady download rate, with weekly downloads varying between 1.4K and 2.6K. The app's active user count saw a significant rise towards the end of the quarter, starting at approximately 27K and reaching over 31K by mid-June, before settling at around 29K.

For more detailed insights and data, visit Sensor Tower.