Top 5 Apparel Apps on iOS in Australia, Q2 2023

In Q2 2023, the top 5 apparel apps on iOS in Australia showcased varied performance metrics. Here’s a detailed look at each app’s weekly downloads and active user trends.

SHEIN - Shopping Online demonstrated robust user engagement throughout the quarter. Weekly downloads fluctuated between 15K and 22K, peaking at 22.3K in late April. Active users saw a consistent rise, starting at around 404K and reaching nearly 498K by early June.

Nike: Shoes, Apparel, Stories experienced a notable increase in weekly downloads, with a significant spike to 19.7K in late April. Active users followed a similar upward trend, peaking at approximately 146K in the same period before stabilizing around 141K in late June.

CIDER - Clothing & Fashion saw a varied download pattern with a high of 10.2K in mid-April and a low of 4.4K in early May. Active users mirrored this variability, peaking at 26.4K in mid-May and ending the quarter at around 23.7K.

UNIQLO AU maintained steady weekly downloads, ranging from 4.5K to 6.3K, with a peak in mid-June. Active users showed a gradual increase, starting at around 38K and reaching nearly 44.4K by the end of June.

H&M - we love fashion experienced moderate weekly download numbers, peaking at 7.1K in early April. Active users fluctuated throughout the quarter, starting at approximately 65K and ending at around 46.5K in late June.

For more insights into app performance, visit Sensor Tower.