AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Austria: Q2 2023
Explore the performance of the top 5 apparel apps on iOS in Austria during Q2 2023, highlighting trends in downloads and active users.
During the second quarter of 2023, the top 5 apparel applications on iOS in Austria showed varying trends in weekly downloads and active user engagement. Here’s a closer look at their performance:
SHEIN - Shopping Online experienced a significant boost in weekly downloads, peaking at around 8.3K in early May before stabilizing to an average of 5K towards the end of June. The app also saw a consistent increase in weekly active users, starting from 74.7K at the end of March and reaching nearly 95K by the end of June.
Trendyol: Fashion & Trends witnessed a dramatic rise in weekly downloads, particularly in late May and early June, where downloads surged to approximately 6K. Correspondingly, the app’s weekly active users increased significantly, beginning at 5.9K in late March and peaking at around 15.2K by mid-June.
Zalando – Online fashion maintained a steady download rate throughout the quarter, averaging around 2.2K per week. However, its weekly active users showed a slight decline from 63K at the beginning of April to about 52.4K by the end of June.
H&M - we love fashion saw fluctuations in weekly downloads, with a peak of 3.1K in early April before settling at around 1.9K towards the end of June. The app’s weekly active users demonstrated a similar pattern, peaking at 36.4K in late May and stabilizing at approximately 33K in late June.
ABOUT YOU Online Fashion Shop experienced a gradual decline in weekly downloads, starting from 2.5K at the end of March and dropping to around 1.3K by the end of June. The app’s weekly active users also decreased from 10.8K in late March to about 9.2K by the end of the quarter.
These insights are based on data from Sensor Tower, which provides more comprehensive analytics for those looking to delve deeper into app performance metrics.
