AI Insights · Timothy · July 2023
Top 5 Apparel Apps on iOS in Africa Q2 2023
Explore the performance of the top 5 apparel apps on iOS in Africa for Q2 2023, highlighting trends in downloads and active users.
In Q2 2023, the top 5 apparel apps on iOS in Africa showcased varying trends in downloads and active users, according to data from Sensor Tower.
SHEIN - Shopping Online saw a significant rise in weekly downloads, starting at around 21.4K at the end of March and peaking at 39.9K in mid-May. The app maintained a strong presence with weekly active users, starting from 307.6K and gradually increasing to 367.1K by the end of June.
DeFacto - Clothing & Shopping experienced fluctuating weekly downloads, peaking at 37.5K in mid-April before stabilizing around 5.6K by the end of June. The app's weekly active users also showed variability, starting at 8.4K in late March and ending the quarter at approximately 7.3K.
ZARA had consistent weekly downloads throughout the quarter, with a notable peak of 10.8K in mid-June. The app's weekly active users remained relatively stable, starting at 53K in March and showing a slight increase to 51.6K by the end of June.
adidas: Shop Shoes & Clothing saw steady weekly downloads, peaking at around 6.6K in early May. Active users showed a gradual increase from 9.7K at the end of March to approximately 14.2K by the end of June.
أمريكان إيجل +آري الشرق الأوسط had modest weekly downloads, peaking at 4.2K in early April. The app's active users experienced a gradual increase, starting from 20.4K in late March and reaching 21.9K by the end of June.
These insights highlight the dynamic performance of these top apparel apps in Africa. For more detailed analytics and insights, visit Sensor Tower.
