AI Insights · Timothy · July 2023
Top 5 Shopping Apps on Android in New Zealand: Q2 2023 Performance
In Q2 2023, the top 5 Android shopping apps in New Zealand saw varied trends in downloads and active users, with notable performances from Temu and AliExpress.
In the second quarter of 2023, New Zealand's top Android shopping apps experienced varied performance trends, according to data from Sensor Tower. Here’s a breakdown of how the top 5 apps fared in terms of weekly downloads and active users.
Temu: Shop Like a Billionaire saw significant fluctuations in weekly downloads, starting the quarter with 9.8K downloads and peaking at 63.9K in the week of May 1. By the end of June, downloads had decreased to around 11.6K. The app's weekly active users increased steadily, starting at 12.8K and reaching a peak of 111.7K in late May before slightly declining to 92.8K by the end of the quarter.
SHEIN-Shopping Online maintained a more consistent performance. Weekly downloads hovered between 3.3K and 4.7K throughout the quarter. The number of active users remained relatively stable, fluctuating around the 56K to 60K range, indicating steady engagement with the app.
Woolworths NZ experienced modest but consistent weekly downloads, ranging from around 1.7K to 2.8K. The app's active users showed slight fluctuations, remaining fairly stable between 17K and 19K throughout the quarter.
Alibaba.com - B2B marketplace had a steady download rate, with numbers ranging from 1.3K to 2.2K. The weekly active users showed a stable trend, starting the quarter at around 32.9K and ending at 36K, with minor fluctuations in between.
AliExpress - Shopping App had a consistent download rate, with weekly downloads ranging from 1.2K to 1.7K. The app's active users exhibited an overall increasing trend, starting at 61.1K and peaking at 67.5K in mid-June before ending the quarter at 63.2K.
These insights into the performance of the top shopping apps in New Zealand highlight the dynamic nature of the market. For more detailed insights and further data, visit Sensor Tower.