Top 5 Android Shopping Apps in Ghana: Q2 2023 Performance

In Q2 2023, the top 5 shopping apps on the Android platform in Ghana showed varied performance trends in terms of downloads and active users. Below is a detailed overview of each app's metrics.

Alibaba.com - B2B marketplace had a fluctuating trend in weekly downloads, starting at around 23.4K and dropping to approximately 12.3K by mid-April. The app saw a resurgence in downloads, peaking at 16.3K by mid-June. Weekly active users also displayed a mixed trend, beginning at 421.6K and ending the quarter at about 404.5K.

JUMIA Online Shopping experienced a relatively stable download rate, starting at 7.6K and seeing a slight decline to 4.5K by the end of June. The active user base showed a gradual decline from 343.7K in late March to about 270.9K by the end of the quarter.

Пятёрочка: доставка продуктов had a notable increase in downloads, beginning with 272 and peaking at 9.4K in early May. However, downloads decreased to around 1.5K by the end of June. Active users followed a similar trend, rising from 752 to a peak of 22.1K in mid-June, before slightly dropping to 20.8K.

KiKUU: Online Shopping Mall maintained a consistent download rate, averaging around 2.6K to 3.5K weekly. The app's active users showed a slight decline from 75.6K in late March to approximately 71K by the end of June.

AliExpress - Shopping App saw a drop in weekly downloads from 6.7K at the start of the quarter to a low of 2.1K in early May, before recovering to around 3.8K by the end of June. Active users exhibited a gradual increase from 45K to 39.5K over the same period.

This data is sourced from Sensor Tower, where more detailed insights can be found.