AI Insights · Timothy · July 2023
Top 5 Shopping Apps on Android in Europe Q2 2023
A comprehensive look at the performance of the top 5 shopping apps on Android in Europe during the second quarter of 2023. Data provided by Sensor Tower.
In the second quarter of 2023, the top 5 shopping apps on the Android platform in Europe showcased varied performance trends. Below is a detailed analysis based on weekly downloads and active users.
Temu: Shop Like a Billionaire experienced a remarkable surge in weekly downloads, peaking at approximately 3.2M in mid-May. This growth was mirrored in its active users, which rose consistently from around 141K at the end of March to about 4.7M by the end of June.
SHEIN-Shopping Online maintained a steady download rate, with weekly downloads fluctuating between 600K and 900K throughout the quarter. The app's active users also demonstrated stability, growing from 10.4M in late March to around 13.3M by the end of June.
Wildberries showed a consistent trend in weekly downloads, ranging between 300K and 500K. The app’s active users increased steadily, starting from approximately 26.8M at the end of March and reaching nearly 29.8M by the end of June.
OZON: товары, одежда, билеты saw weekly downloads fluctuate between 240K and 330K. Active users for the app remained relatively stable, with a slight increase from 18.3M at the end of March to 18.5M by the end of June.
AliExpress had a varied download trend, with figures ranging from approximately 250K to 540K weekly. The app’s active users showed minor fluctuations, maintaining an average of around 11.7M throughout the quarter, peaking at nearly 13.2M in mid-June.
These insights are based on Sensor Tower data, providing a clear view of the performance and trends of the leading shopping apps on Android in Europe for Q2 2023. For more detailed insights, visit Sensor Tower.
