Top 5 Android Shopping Apps in Africa: Q2 2023 Performance

In Q2 2023, the top 5 shopping apps on the Android platform in Africa showcased diverse performance metrics in terms of weekly downloads, active users, and revenue. Below, we delve into the specifics for each app using data from Sensor Tower.

Alibaba.com - B2B marketplace started the quarter with a peak of 291K downloads in early April but experienced fluctuations, ending the quarter with around 228K downloads. Active users saw a slight increase, peaking at approximately 3.5M in mid-June and closing the quarter at 3.4M.

SHEIN-Shopping Online saw a significant rise in downloads, starting at 75K in late March and reaching a peak of 342K by mid-June. Active users followed a similar upward trend, beginning with 989K and ending the quarter at 1.27M.

JUMIA Online Shopping experienced steady growth in downloads, peaking at 179K in early June before declining to 72K by the end of the quarter. The app's active users demonstrated some volatility, peaking at 2.2M in early June and ending the quarter at 1.86M.

Amazon Shopping maintained a stable download rate, fluctuating around 95K to 110K throughout the quarter. Active users remained relatively stable as well, hovering around 2.2M to 2.3M. The app's revenue showed a gradual increase, peaking at $276 in the final week of June.

AliExpress - Shopping App experienced a varied download trend, starting at 118K in late March, dipping to 61K in late May, and ending at 70K in late June. Active users showed a similar pattern, peaking at 779K in mid-June and closing the quarter at 700K.

For more detailed insights and data, visit Sensor Tower.