Top 5 Parenting Apps on Android in Kenya - Q2 2023

In the second quarter of 2023, the top parenting applications on the Android platform in Kenya demonstrated diverse trends in downloads, revenue, and active user engagement. Here’s a detailed look at the performance of the leading five apps, based on data from Sensor Tower.

Pregnancy + | Tracker App from Philips Digital UK Limited maintained a steady presence in weekly downloads, starting at 1.9K and peaking at approximately 2.6K by the end of June. Active user numbers also showed a positive trend, rising from 34.7K to over 40K during the quarter.

My Family - Family Locator by Friendzy Limited experienced fluctuating weekly downloads, with a significant increase in early June reaching 1.2K, before dropping to just 39 by the end of the quarter. Weekly revenue saw minor fluctuations, peaking at $70 in late April. Active user numbers similarly varied, starting at 2.9K and ending the quarter at 1.9K.

Kids Videos and Songs from Kids Channel saw a decrease in weekly downloads over the quarter, from highs of 986 in mid-April to just 105 by the end of June. Active user engagement also showed a downward trend, starting at 7.4K and ending at 6.1K.

Pregnancy and Due Date Tracker by Wachanga had a stable download rate with a notable spike in early June, reaching 707 downloads. Active users showed a positive trend, increasing from 5.5K to 6.4K over the quarter.

Parental Control App- FamiSafe by Shenzhen Wondershare Software Co., Ltd. exhibited substantial growth in weekly downloads, peaking at over 1K in early June. Weekly revenue also saw notable increases, peaking at $27 in mid-May. Active users surged from 438 to 1.3K by early June, before stabilizing around 872 by the end of the quarter.

These insights highlight the dynamic performance of parenting apps in Kenya during Q2 2023. For more detailed analytics and insights, visit Sensor Tower.