Top 5 Parenting Apps on Android in New Zealand: Q2 2023

The second quarter of 2023 has seen notable trends in the performance of the top 5 parenting applications on the Android platform in New Zealand. Below, we delve into the weekly downloads, revenue, and active user metrics for these apps, as provided by Sensor Tower.

Be Closer: Family location by Applabel LTD saw fluctuating weekly revenue, peaking at around $576 in early April and descending to approximately $266 by the end of June. Downloads showed a significant rise, especially in mid-June, peaking at 868. Active users followed a similar trend, increasing from 205 in late May to 866 in mid-June, though they dropped to 416 towards the end of the quarter.

Qustodio Parental Control App from Qustodio LLC experienced a notable increase in weekly revenue, reaching up to $344 in mid-June. Weekly downloads also saw a gradual increase, peaking at 97 in the week of June 12. Active users showed a slight growth, rising from 276 in late March to 341 by mid-June.

Little Ones™ by LittleONES maintained a variable revenue stream, with a peak of $272 in mid-June. However, there were no significant downloads or active user metrics reported for this period.

Huckleberry: Baby & Child by Huckleberry Labs showed a mixed revenue trend, starting at $243 in late March and fluctuating to around $101 by the end of June. Downloads were modest, with a peak of 12 weekly downloads in late June. Active users remained relatively stable, ranging from 1.1K to 1.2K throughout the quarter.

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC demonstrated a robust performance with increasing weekly downloads, peaking at 1.9K in mid-June. Revenue also showed an upward trend, reaching up to $188 in late May. Active users remained strong, increasing from 13.4K in late March to 14.8K by mid-June.

These insights are based on data from Sensor Tower, and more detailed information can be found on their platform. The trends highlight the dynamic nature of the parenting app market in New Zealand, with varying performances across different metrics.