Top 5 Parenting Apps on Android in Kenya: Q2 2023

During the second quarter of 2023, the top 5 parenting applications on the Android platform in Kenya showcased varying performance trends in terms of downloads, revenue, and active users. Here's a detailed look at their metrics:

My Family - Family Locator from Friendzy Limited saw notable fluctuations. Weekly revenue peaked at $70 in late April, with a consistent range between $39 and $70 throughout the quarter. Downloads spiked in early June, reaching 1.2K, but experienced a sharp decline towards the end of the quarter. Active users grew steadily to 3.5K by early June before dropping to 1.9K by the end of the quarter.

Be Closer: Family location by Applabel LTD had a more modest performance. Revenue peaked at $51 in mid-April, with minimal fluctuations thereafter. Downloads increased significantly in early June, reaching 171, before stabilizing. Active users saw a peak of 269 in early June, followed by a gradual decline.

AirDroid Parental Control from SAND STUDIO showed a steady rise in metrics. Revenue peaked at $27 in mid-May, with consistent performance around the $14-$24 range. Downloads surged to 271 in early June and remained relatively high. Active users increased steadily, peaking at 591 in early June before settling at 440 by the end of the quarter.

Qustodio Parental Control App by Qustodio LLC experienced more variability. Revenue peaked at $40 in late May, with other weeks showing lower figures. Downloads saw a significant rise to 114 in early June, maintaining higher levels thereafter. Active users also grew, peaking at 117 in early June before decreasing to 76 by the end of the quarter.

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC had consistent performance. Revenue remained stable, peaking at $16 in late June. Downloads spiked to 274 in early June, with active users also peaking at 556 during the same period before dropping to 330 by the end of the quarter.

These insights demonstrate the dynamic nature of the parenting app market in Kenya. For more detailed analytics and trends, visit Sensor Tower.