AI Insights · Timothy · July 2023
Top 5 Finance Apps on Android in Argentina: Q2 2023
A look at the performance of the top 5 Finance apps on Android in Argentina during Q2 2023, highlighting trends in downloads and active users.
During the second quarter of 2023, the top Finance apps on Android in Argentina demonstrated notable performance in terms of downloads and active users. Here’s a detailed look at each app’s trends:
Mercado Pago: cuenta digital saw a strong increase in weekly downloads, peaking at 243K in the week of June 5 and maintaining high numbers through June, ending at 227K in the final week. Active users remained robust, fluctuating around the 11M-12M mark, with a peak of approximately 12M in the week of June 26.
Naranja X: tu plata CRECE experienced steady growth in downloads, with a significant spike to 151K in the last week of June. Active user numbers also showed a positive trend, increasing from 669K at the end of March to nearly 1M by the end of June.
BNA+ displayed consistent weekly downloads, with notable peaks of 115K in mid-June. The app’s active user base grew steadily, peaking at around 2.5M by mid-June before a slight dip to 2.3M towards the end of the quarter.
Cuenta DNI maintained stable download numbers throughout the quarter, with a high of 54K in the week of June 12. Active users showed a steady increase, reaching approximately 2.7M by the end of June.
Ualá: lo hacemos fácil had a consistent download rate, peaking at nearly 49K in the week of June 19. The app’s active user count remained stable with a slight increase, ending the quarter at around 712K.
These insights are based on data from Sensor Tower, providing a comprehensive view of the app performance in Argentina’s Finance sector. For more detailed analytics and trends, visit Sensor Tower.
