Top 5 Apparel Apps on Android in South Africa for Q2 2023

In Q2 2023, the top 5 apparel apps on the Android platform in South Africa showcased varied performance trends. Here's a closer look at their weekly downloads and active users, based on data from Sensor Tower.

SHEIN-Shopping Online demonstrated a significant surge in weekly downloads, peaking at 257K in the week of June 19. Active users also showed a steady increase, rising from 518K at the end of March to 662K by the end of June.

adidas: Shop Shoes & Clothing experienced fluctuations in weekly downloads, with a notable peak of 16.6K in mid-April. Active users saw a consistent upward trend, growing from 25.6K in late March to 41.4K by the end of June.

Nike: Shoes, Apparel & Stories had a relatively stable download rate, reaching a high of 9.9K in late April. The app's active users fluctuated slightly, ending the quarter with 27.4K active users.

G-Star – Official app showed moderate weekly downloads, peaking at 8.5K in mid-April. Active users remained relatively stable, with minor fluctuations, ending the quarter at approximately 14.9K.

MyRunway SA Fashion Shopping had a noticeable peak in downloads, reaching 11.9K at the end of June. The app's active users saw a consistent rise, culminating in 42.2K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.