Top 5 Apparel Apps on Android in Uruguay Q2 2023

In the second quarter of 2023, the top 5 apparel apps on the Android platform in Uruguay showcased varying trends in downloads and active users. Here’s a detailed look at their performance:

SHEIN-Shopping Online saw a dynamic quarter in terms of downloads, which started at 1.7K in late March and fluctuated throughout the quarter, peaking at 1.7K again in mid-June. The app's active users showed a consistent upward trajectory, beginning at around 20.5K and ending at approximately 23.3K by the end of June.

Zara experienced a notable surge in downloads, particularly in the week of June 19 when it reached 1.8K, up from a low of 256 downloads in early May. Active users mirrored this trend, rising from 2.5K in early May to a peak of 4.4K in mid-June before slightly declining to 3.2K at the quarter's end.

CIDER - Clothing & Fashion displayed a steady increase in downloads, starting at 81 in late March and climbing to 339 by mid-June. Active users also grew progressively, beginning at 205 and reaching 555 in the same period.

Whering:Digital Closet Stylist had a moderate but steady performance. Downloads increased from 182 in late March to a peak of 275 in mid-June. Active users showed a gradual rise from 286 to 331 over the quarter.

LightInTheBox Online Shopping had a more fluctuating performance with downloads starting at 274 in late March, peaking at 215 in early June, and then slightly declining to 139 by the end of June. Active users followed a similar pattern, beginning at 547 and ending at 358.

These insights provide a snapshot of the competitive landscape among apparel apps in Uruguay. For more detailed analytics and trends, visit Sensor Tower.