Top 5 Apparel Apps on Android in the US: Q2 2023 Performance

In Q2 2023, the top 5 apparel apps on the Android platform in the United States showcased varied performance trends in terms of weekly downloads, active users, and revenue. Here’s a detailed look at their performance:

SHEIN-Shopping Online maintained a strong presence with weekly downloads ranging between 312K and 510K. Weekly active users fluctuated slightly, starting at around 2.57M in late March and peaking at approximately 3.02M in late May before settling at 2.79M by the end of June.

Nike: Shoes, Apparel & Stories experienced moderate activity with weekly downloads varying from 43K to 71K. Active users showed a steady pattern, with numbers starting at 720K in late March, peaking at 776K in early May, and ending the quarter at 680K.

CONFIRMED | Sneakers & more saw significant spikes in weekly downloads, especially in late May, reaching up to 154K. Active users followed a similar trend, increasing sharply from around 45K in mid-June to over 267K in late May.

GOAT – Sneakers & Apparel maintained a consistent download rate, with weekly downloads hovering around 20K to 29K. Active users showed an upward trend, starting at 307K in late March and peaking at 338K in mid-June before slightly decreasing to 293K by the end of the quarter.

LightInTheBox Online Shopping experienced a decline in weekly downloads, starting at 37K in late March and falling to around 15K by the end of June. Active users mirrored this decline, beginning at 95K and dropping to 65K by late June.

These insights reflect the dynamic nature of the apparel app market on Android in the US during Q2 2023. For more detailed analytics and insights, visit Sensor Tower.