AI Insights · Timothy · June 2023
Top 5 Apparel Apps on Android in Ukraine, Q2 2023
Discover the performance of the top 5 apparel apps on Android in Ukraine during Q2 2023, including trends in downloads and active users.
In the second quarter of 2023, the top 5 apparel apps on the Android platform in Ukraine showed varied performance in terms of downloads and active users. Here's a detailed look at the trends for each app.
SHEIN-Shopping Online saw a fluctuation in weekly downloads, starting with 11.9K at the end of March and dipping to around 6.2K in early May. The app then experienced a rebound, peaking at 9.4K in mid-June before settling at around 9K by the end of the quarter. Weekly active users for the app showed a consistent upward trend, beginning at 102.4K and reaching a high of 150.6K in mid-June, before slightly decreasing to 130.3K by the end of June.
Zalando – online fashion store experienced a steady download rate, starting at 4.7K at the end of March and stabilizing around 3K towards the end of June. The weekly active users for Zalando saw a gradual increase from 32.2K at the end of March to 35.1K by the end of June.
efootwear - online fashion had a consistent download rate, beginning at 4.9K at the end of March and maintaining around 2.8K to 2.9K towards the end of June. The weekly active users showed a slight increase from 15.9K at the end of March to 13.9K by mid-June, before stabilizing at around 13.7K towards the end of the quarter.
MODIVO - Fashion store online experienced a decline in weekly downloads, starting at 3.4K at the end of March and dropping to around 1.8K in mid-April. However, the app saw a slight rebound, ending the quarter at approximately 2.3K weekly downloads. Weekly active users exhibited a similar trend, starting at 7.4K and ending the quarter at around 5.8K.
Zara demonstrated a steady performance in weekly downloads, starting at 4.2K at the end of March and fluctuating around 2K to 2.3K towards the end of June. The weekly active users for Zara saw a slight decline from 21K at the end of March to around 17.5K in mid-June, before experiencing a minor increase to 18.5K by the end of the quarter.
These insights highlight the varying trends in user engagement and downloads for the top apparel apps in Ukraine in Q2 2023. For more detailed insights and data, visit Sensor Tower.
