Top 5 Apparel Apps on Android in Turkey Q2 2023

In the second quarter of 2023, the top 5 apparel apps on the Android platform in Turkey showcased varied performance trends in terms of downloads and active users. Here’s a detailed look at their performance based on Sensor Tower data.

Trendyol - Online Alışveriş experienced a decline in weekly downloads, starting at approximately 155K in late March and ending at nearly 100K by the last week of June. The app maintained high weekly active users, peaking at around 19M in late April but saw a gradual decrease to about 17M by the end of the quarter.

DeFacto - Clothing & Shopping had fluctuating download numbers, hitting a high of about 115K in early April and dropping to around 22K by late June. Active users also varied, with a peak of roughly 454K in early April, then a decrease to around 288K by the end of the quarter.

adidas: Shop Shoes & Clothing saw a downward trend in weekly downloads, starting at around 25K in late March and declining to about 11K by the end of June. Weekly active users remained relatively stable, ranging between 140K and 170K throughout the quarter.

Zara showed an increase in downloads towards the end of the quarter, with a peak of about 32K in mid-June. Active users for Zara fluctuated, peaking at approximately 153K in mid-June and averaging around 105K to 115K for most of the quarter.

Nike: Shoes, Apparel & Stories had a decline in downloads, starting at about 19K in late March and ending at around 10K by the last week of June. Active users showed a slight decrease, starting from approximately 79K and stabilizing around 75K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.