AI Insights · Timothy · July 2023
Top 5 Apparel Apps on Android in South America Q2 2023
Discover the performance trends of the top 5 apparel apps on Android in South America for Q2 2023, including download rates and active user metrics.
In Q2 2023, the top 5 apparel apps on the Android platform in South America showcased a range of performance metrics, from downloads to active user trends. Here’s a detailed look at their performance:
SHEIN-Shopping Online saw consistent weekly downloads, peaking at approximately 1.3M in mid-May. The app maintained a strong active user base, starting at around 16.5M at the beginning of the quarter and reaching up to 20.6M by the end of May, with slight fluctuations thereafter.
adidas: Shop Shoes & Clothing experienced a steady increase in weekly downloads, beginning with 56.5K at the start of the quarter and rising to 112K by the end of June. Active users followed a similar upward trend, growing from around 896K to over 1M during the same period.
Lojas Renner - Comprar Roupas showed varied weekly downloads, peaking at around 76.6K in mid-April. The app's active users fluctuated but generally trended downward from 1.55M to around 1.44M by the end of the quarter.
C&A Pay experienced a peak in downloads in early May with approximately 65.5K. Active users also increased steadily, reaching a high of around 515K in mid-June before seeing a slight decline towards the end of the quarter.
Finally, Riachuelo – Comprar roupas had a notable peak in weekly downloads at approximately 48.8K in mid-April. Active users saw a rise from around 564K to a peak of 704K in early June, with a slight decrease following that peak.
For more detailed insights and data, visit Sensor Tower.
