Top 5 Apparel Apps on Android in Sweden - Q2 2023

In Q2 2023, the top 5 apparel apps on the Android platform in Sweden showcased varied performance trends. Here's a closer look at their weekly downloads, active users, and revenue based on data from Sensor Tower.

SHEIN-Shopping Online from Roadget Business PTE. LTD. saw a steady increase in weekly downloads, starting from around 6.4K at the end of March and peaking at approximately 12.6K in late May. Active users also showed a consistent upward trend, growing from 126K to around 168K by early June, before slightly declining to 160K by the end of the quarter.

LightInTheBox Online Shopping by Light In The Box Limited experienced modest growth in downloads, with numbers fluctuating between 2.4K and 3.3K throughout the quarter. The app's active users remained relatively stable, ranging from 11.9K to 13.9K, indicating steady engagement.

Zalando – online fashion store from Zalando SE maintained a consistent download rate, oscillating between 2.4K and 3K downloads per week. Active users showed a slight decline from approximately 83K to 77K by mid-June, but rebounded to 81.5K by the end of the quarter.

H&M - we love fashion by H&M had a significant spike in downloads in early June, reaching around 5K, before stabilizing around 1.7K towards the end of the quarter. Active users demonstrated a steady pattern, hovering around 53K to 59K, with a notable peak of 59K in late May.

NA-KD - Shop Fashion Online from NA-KD showed varied download patterns, with significant peaks in mid-April and early June at around 2K downloads. Active users grew from approximately 5K to 7K by early June, before a slight dip to 5.2K towards the end of the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.