Top 5 Apparel Apps on Android in Russia: Q2 2023

In the second quarter of 2023, the top 5 apparel applications on the Android platform in Russia showcased diverse trends in weekly downloads and active users. Data from Sensor Tower provides a detailed look at these metrics.

SHEIN-Shopping Online had a notable presence with weekly downloads starting at approximately 17.9K in late March, slightly dropping to around 9.8K by early June, and then increasing again to about 10.8K by the end of June. Active users for SHEIN began at 140.8K in late March, experiencing a decline to around 85.9K mid-June, before rising to approximately 94.2K by the end of the quarter.

Trendyol - Online Alışveriş saw a peak in weekly downloads at around 9.7K in early April, followed by a gradual decline to roughly 1.9K by the end of June. The active users for Trendyol started at 112.3K in late March, fluctuating throughout the quarter, and settled at approximately 86.5K by the end of June.

Banggood - Online Shopping experienced relatively stable weekly downloads, beginning at 2.1K in late March and ending at about 1.4K by the end of June. Active users for Banggood remained steady, starting at 17.2K in late March and slightly decreasing to around 15.8K by the end of June.

Zara had a moderate number of weekly downloads, peaking around 2.7K in early April and gradually declining to about 1.3K by late June. Active users for Zara started at 5.8K in late March, saw a peak at 7.7K in early April, and settled at approximately 8K by the end of June.

Finally, MANGO - Online fashion saw its weekly downloads fluctuate, starting at 1.2K in late March, peaking at around 1.8K in early May, and ending at roughly 818 by the end of June. The active users for MANGO began at 10.1K in late March and remained relatively stable throughout the quarter, landing at approximately 9.4K by the end of June.

For more detailed insights and data, visit Sensor Tower.