AI Insights · Timothy · July 2023
Top 5 Apparel Apps on Android in Romania - Q2 2023
Explore the performance metrics of the top 5 apparel apps on Android in Romania for Q2 2023, including downloads, active users, and revenue trends.
In the second quarter of 2023, the top 5 apparel apps on the Android platform in Romania showcased varied performance metrics in terms of downloads and active users. Here’s a look at the weekly trends for SHEIN-Shopping Online, ABOUT YOU Online Fashion Shop, Zalando – online fashion store, Reserved, and efootwear - online fashion.
SHEIN-Shopping Online experienced a fluctuating trend in weekly downloads, starting with approximately 58K in late March and showing a decline to around 45K by the end of June. Despite this, the app maintained strong user engagement with weekly active users rising from around 243K to a peak of 360K in mid-June before settling at approximately 310K by the end of the quarter.
ABOUT YOU Online Fashion Shop saw a decrease in weekly downloads from approximately 23K in late March to around 9.8K by the end of June. The app’s weekly active users followed a similar downward trend, starting at around 113K and dropping to approximately 80K by the end of the quarter.
Zalando – online fashion store had relatively stable weekly downloads, ranging between 9.6K and 13.6K throughout the quarter. Weekly active users, however, showed a gradual decline from around 289K at the start of the quarter to approximately 246K by the end of June.
Reserved experienced a notable drop in weekly downloads, starting at approximately 13.9K in late March and falling to around 4.8K by the end of June. Despite this, the app's weekly active users remained fairly stable, fluctuating between 39K and 48K throughout the quarter.
efootwear - online fashion had a significant decrease in weekly downloads, starting at around 6.7K in late March and declining to approximately 3.7K by the end of June. Weekly active users also saw a downward trend, starting at around 53K and dropping to approximately 45K by the end of the quarter.
These insights are based on data from Sensor Tower, providing a detailed look at the performance of these top apparel apps on the Android platform in Romania for Q2 2023. For more in-depth analysis and insights, visit Sensor Tower.
