Top 5 Apparel Apps on Android in Portugal for Q2 2023

During the second quarter of 2023, the top 5 apparel apps on the Android platform in Portugal demonstrated varying performance trends. Here’s a closer look at their weekly downloads, active users, and revenue based on data from Sensor Tower.

SHEIN-Shopping Online maintained a robust presence with its weekly downloads peaking at approximately 17.5K in the week of May 29. The app saw a consistent increase in weekly active users, reaching around 440K by early June before slightly declining to 420K by the end of the quarter.

LightInTheBox Online Shopping had a more fluctuating trend in weekly downloads, starting strong with over 6.4K in early April but declining to around 2.3K by mid-June. Active users followed a similar pattern, peaking at 20.7K in mid-April and then gradually decreasing to approximately 15.2K by the end of June.

ABOUT YOU Online Fashion Shop experienced a steady decline in weekly downloads, starting from over 5.1K in late March and dropping to around 2.8K by early June. However, there was a slight recovery towards the end of June with downloads rising back to 4K. Weekly active users also showed a downward trend, starting from 72.8K in late March and fluctuating around 65K to 71K towards the end of the quarter.

Nike: Shoes, Apparel & Stories saw relatively stable weekly downloads, averaging around 3.4K throughout the quarter. The app's weekly active users remained consistent, hovering around 35.5K, with minor fluctuations during the period.

Zara displayed a steady trend in weekly downloads, peaking at approximately 5.5K in the week of June 19. Active users saw a significant increase towards the end of the quarter, rising from around 34.3K in late March to over 40.5K by mid-June.

For more detailed insights and data, visit Sensor Tower.