AI Insights · Timothy · July 2023
Top 5 Apparel Apps on Android in Poland for Q2 2023
Analyzing the performance of the top 5 apparel apps on Android in Poland during Q2 2023, including SHEIN, Reserved, Zalando, efootwear, and H&M.
In Q2 2023, the top 5 apparel apps on Android in Poland showed varied performance in terms of downloads and active users. Here's a detailed look at their metrics:
SHEIN-Shopping Online saw a strong presence in the market with weekly downloads fluctuating between 47K and 95K. The highest download count was recorded in the week of June 5, with approximately 94.9K downloads. Active users also showed a significant increase, peaking at around 943K in mid-June before stabilizing at 748K by the end of the quarter.
Reserved had a more stable download trend, ranging from 27K to 46K. The highest download week was June 19, with 44.6K downloads. Active users remained relatively steady, with a slight increase towards the end of the quarter, reaching 288K.
Zalando – online fashion store experienced a gradual decline in weekly downloads, from 22K at the start of the quarter to 14.7K by the end. Active users also followed a downward trend, decreasing from 642K to 546K over the three months.
efootwear - online fashion had a modest performance with weekly downloads ranging between 11K and 23K. The number of active users remained fairly stable throughout the quarter, fluctuating around the 100K mark.
H&M - we love fashion displayed a similar pattern, with downloads peaking at 19.6K in the last week of May. Active users saw a slight increase in mid-June, reaching 333K, before dropping to 297K by the end of the quarter.
These insights are based on data from Sensor Tower, offering a comprehensive view of the app performance trends. For more detailed analytics, visit Sensor Tower.
